what we do
We provide consulting services to help climate change entrepreneurs and organizations define their strategic narrative. A strategic narrative tells your story by explaining the values, origins and goals of your organization. It is a way of communicating the vision and purpose of your organization to your employees and internal and external stakeholders (e.g., clients, investors, suppliers). While the concept of a strategic narrative has existed for a long time, it has more recently taken on new meaning, thanks to Jeff Bezos who used a narrative approach very successfully at Amazon. See below for how we work with you to create your strategic narrative and links to additional information.
strategic Narrative benefits
- Clear, concise messaging that connects the dots from strategy to operations
- Stakeholder alignment through a consistent, organized view of your business strategy
- Clear direction and a basis for prioritization, focus and planning
- Flexibility in terms of a structured approach that can be adjusted as your strategy changes
making choices
Strategy is about making specific choices to win in the marketplace. According to Mike Porter, author of Competitive Strategy (1998), one of the most widely read books on strategy ever written, a firm creates a sustainable competitive advantage by “deliberately choosing a set of activities to deliver unique value.” Strategy therefore requires making explicit choices— to do some things, and just as important, not to do others— and then building a business around those choices. In short, strategy is choice.